Our Team

Biographical Information

Don Soifer is President of Nevada Action for School Options, a nonpartisan “action tank” he founded in 2017 to support the growth of diverse choices of rich, high-quality and personalized educational opportunities for all students.

Soifer serves as a board member on the Nevada State Public Charter School Authority, appointed in 2019.

Prior to moving to Nevada, he served as Executive Vice President of the Lexington Institute, a nonpartisan think tank in Arlington, VA that he cofounded in 1998. Soifer directed the institute’s education and other domestic-policy research programs. He also created and ran the Lexington Education Leadership Award Fellowship, the nation’s first national fellowship for school district leaders supporting personalized learning with technical partners Education Elements.

He is also a fellow with the Aspen-Pahara Institute Education Fellowship.

Soifer’s research has been published and discussed in many of the nation’s most influential news publications and journals, and cited by policy decision makers at all levels of government, including the U.S. Supreme Court.

He has testified before the U.S. Congress on several occasions, in official hearings of various federal and state agencies and legislatures, and appears regularly on television and radio programs around the country.

Soifer served an unprecedented three mayor-appointed, Council-confirmed terms on the District of Columbia Public Charter School Board beginning in 2008. He was widely regarded as a driving force for one of the nation’s most successful charter authorizers as it instituted systems for prioritizing quality for the 120+ schools overseen, via a national model accountability framework, equity, transparency and responsible authorizing.

Ashley Campbell is Chief of Staff at Nevada Action for School Options. Before coming to Nevada Action for School Options, Ashley was the Assistant Director for The Pinecrest Foundation and the Community Coordinator for Pinecrest Academy, Horizon Campus. Ashley oversaw many initiatives, including teacher initiatives geared towards teacher retention and addressing the teacher shortage. In addition, Ashley worked in project development, raising funds for underserved students and student scholarships. As Community Coordinator, Ashley was responsible for implementing many programs at Pinecrest Horizon, such as annual block parties and family nights. She was instrumental in increasing enrollment by 7% in 2019.

Before joining Pinecrest, Ashley worked in the independent film market as both an actress and producer. Producing films gave Ashley experience in leading multiple teams, as well as overseeing projects with a variety of budgets. Working as an actress provided Ashley the opportunity to learn from industry professionals, such as Matt Damon and Elijah Wood.

Ashley is committed to improving education in Nevada, and firmly believes that the best way to do that is to ensure that educational opportunities not only exist, but thrive.

Kelle Snow – Senior Fellow, Micrschooling

Kelle is an educator and curriculum designer focused on disrupting traditional education and training models to provide more effective learning support to students and professionals alike. Kelle is an experienced education researcher with a Master of Science in Educational Psychology and has successfully developed and launched multiple learning support, training, and mentoring programs in higher education and private industry. She has additionally served as the Director of Assessment and College Effectiveness at UNLV where she leveraged qualitative, quantitative and action research models to support effective and fair instructional practice and outcomes across the college.

Scott Hammond is Senior Fellow at Nevada Action for School Options. Scott has been involved as an educator and education leader for most of his adult life. He taught social studies and Spanish for the Clark County School District for 16 years, while also teaching political science at UNLV, where he earned a bachelor’s and master’s degrees in political science.

He believes that all Nevada students should have access to quality education, not just those who can afford it.

Scott has lived in Las Vegas for 25 years and loves being a part of the valley community. Scott has been a High School basketball coach, youth leader and was active in organizations including Boy Scouts of America and Families Supporting Adoption.

Scott has been married to Tonya for 27 years, and four wonderful children have blessed their marriage. Scott and Tonya are both activists for child adoption causes. Scott grew up in the small town of Delta Junction, Alaska where he graduated from Delta Junction High School. After high school Scott attended the University of Alaska, Fairbanks.

He also represents Nevada District 18 in the Nevada State Senate.